In order to get people in to the design museum, I took the inside to them. With a 3d typeface created using only interior angles from the architecture of the museum and a 3x3 grid to mimic the layout of the building. The result is an identity that truly represents the space it promotes, an identity that is as effective digitally as it is physically. This identity allows the design museum to continue to progress with the times, technically and culturally. Suitable for 3d print, augmented & virtual reality, interior/spacial design, games design and merchandise. The letterforms are not bound by scale or colour so the possibilities are endless, as effective as a backdrop for the rejuvenated website UI as they are as a core visual element across the social media stories & Instagram carousels.
