SOCIETA is the home of anthropology, history & culture, With a refreshing and contemporary design language to attract a younger, urban audience. Pairing bold & playful aesthetics with punchy copywriting across a variety of touch points. From the app/user experience & social media identity to billboards, magazine, merch and poster design.
Including emojis throughout the app design adds a fun visual element to the product while increasing appeal within the target audience. Emojis function as a language without words that millions around the world relate to and use daily, SOCIETA explores this concept with nine emojis corresponding to the nine genres featured.
